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Technology & AI

Product development, artificial intelligence, software architecture: our technical thinking and lessons learned.

Diagram illustrating the four dimensions of data governance ready for automation
Tech

Data governance: the invisible prerequisite before automating anything

What the RAND Corporation study reveals about the causes of AI project failure, and how to assess your data governance before automating.

5 min readRead the article
Schematic representation of how value created by generative AI in the enterprise is distributed by function
Intelligence

Generative AI in the enterprise: where the value is real, and where it's still a gadget

What randomized studies (MIT, NBER, METR) reveal about where generative AI creates real enterprise value, and where it remains a gadget.

9 min readRead the article
Diagram illustrating an AI-assisted content production pipeline with checkpoints preserving brand voice
Tech

Building an AI-assisted content pipeline without losing your brand voice

What a study published in PNAS Nexus reveals about homogenization by generative AI, and how to build a content pipeline that preserves a distinct brand voice.

5 min readRead the article